CONTENT & PARTNERSHIPS

Social strategy, creative direction and creator partnerships for the AI era.

I work behind the scenes with brand and marketing teams on social strategy, content concepts, and creative direction for their own channels. I also create sponsored and educational content for my audience in partnership with AI, workplace technology, marketing, education, and future-of-work brands.

Discuss a Partnership

SOCIAL STRATEGY & CREATIVE DIRECTION

Content with a point of view, built for your own channels.

I work with brand and marketing teams to decide who their content is for, what their brand has a right to say, and how those ideas become work they can make consistently. AI can support research, planning, and production while the brand's point of view and creative standards guide the work.

  • Channel strategy and audience priorities

    Map where your audience discovers, evaluates, and talks about brands, including AI-shaped search and social discovery. Give each channel a clear job.

  • Editorial and campaign planning

    Use AI-assisted research to surface audience questions and emerging conversations, then turn the strongest ideas into campaigns and an editorial rhythm your team can deliver.

  • Content pillars, formats, and recurring series

    Build recognizable themes and repeatable formats, then use AI selectively to adapt strong ideas across channels without making every post sound the same.

  • Creative direction, feedback, and team enablement

    Set creative standards and practical AI workflows for developing, drafting, and reviewing content so the team can move faster while keeping the brand's point of view.

CREATOR PARTNERSHIPS

Make complex ideas useful to a real audience.

I create sponsored and educational content for my audience in partnership with AI, workplace technology, marketing, education, and future-of-work brands. The work can explain a product, explore a bigger shift, or help people put a new tool to use.

  • Sponsored content and recurring series

    Sponsored posts, videos, and ongoing series created for my audience in partnership with your brand.

  • Product education campaigns

    Clear, practical education that helps people understand and actually use a product.

  • Hosted interviews and event content

    Interviews, panels, and event coverage that draw out useful answers for a real audience.

  • Licensed content and paid-media usage

    Content licensed from my channels or produced for paid-media usage across your own.

START A CONVERSATION

Let’s make something worth paying attention to.

Tell me what you’re working on and whether you need strategy for your own channels, a creator partnership, or both.

Discuss a Partnership