ARTICLES & PRACTICAL RESOURCES

WTF Is AI?

AI moves faster than most people have time to follow. Here I break down the terms, tools, and changes affecting work, marketing, and brands, in language you can actually use.

Start with a question.

Explore a practical explanation, then follow the next thing you're curious about.

What Is AI Literacy, and Why Does Your Workforce Already Have a Problem?

What it means to use AI capably in everyday work, and where teams get stuck.

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WTF Is Shadow AI? The Unapproved Tools Already Inside Your Business

The AI tools people use at work before their organization has a clear view of them.

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How to Make Microsoft 365 Copilot Sound Like You

A look at Outlook Draft Instructions, custom instructions, and writing samples.

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GEO vs AEO: What's the Difference, and Which Does Your Business Need?

What these two approaches mean for how people find and understand a brand through AI search.

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WTF Is GEO? The Shift That's Changing How Businesses Get Found Online

How AI-generated answers are changing what it means for a brand to be found.

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What Is the Microsoft Copilot Planner Agent and What Does It Do?

What the Planner Agent does, who can use it, and what to check before trying it.

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What's New in Microsoft Copilot: The July 2026 Updates That Change Your Workday

A dated look at six Copilot changes from July 2026.

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