WORK WITH MEL / MARKETING & BRAND STRATEGY
AI is changing the market. Your brand still has choices to make.
I work with marketing and brand leaders on the decisions behind how a brand grows: what it stands for, where it goes to market, what content earns attention, how people find and experience it, and where AI belongs in the team's work.
20 YEARS ACROSS BRAND, MARKETING, REVENUE OPERATIONS, RETAIL, E-COMMERCE, LIVE EVENTS, AND EDUCATION.
THE DECISIONS
More output isn't a marketing strategy.
AI makes it easier to research, write, design, and publish. The harder calls sit upstream: what deserves your audience's attention, what makes the brand recognizable, and where your team should spend its judgment.
01
What makes the brand distinct now?
We look at the audience, the category, the customer experience, and the ideas the brand can own. Then we make clearer choices about positioning and what the brand should be known for as AI makes competent marketing easier to produce.
02
Where should marketing focus?
We examine the audiences, messages, channels, content, and measures behind the next stage of growth. GTM priorities should reflect the way people actually discover, evaluate, and choose the brand, including the places AI now shapes that journey.
03
What should AI change inside the team?
We identify the research, planning, production, and workflow tasks where AI can improve the work. The team keeps clear ownership of strategy, creative standards, customer context, and final decisions.
THE WORK CAN INCLUDE
Strategy has to connect to the work people actually see.
A consulting engagement can focus on one decision or connect several parts of the marketing system. We define the scope together around the business question at hand.
Positioning & Brand Direction
Clarify what the brand stands for, who it needs to matter to, and which ideas and experiences make it recognizable.
Marketing & GTM Strategy
Set audience, message, channel, and measurement priorities, including where AI creates a useful advantage.
Content & Creative Direction
Develop a stronger point of view, sharper content concepts, and creative standards the team can use across channels.
Discoverability & Digital Experience
Improve how people find, understand, and move through the brand across search, AI answers, content, and digital touchpoints.
AI-Supported Marketing Work
Find practical uses for AI across research, planning, production, and team workflows while keeping human judgment accountable.
START A CONVERSATION
What's the marketing decision your team needs to make next?
Tell me where the brand is headed, what's changing around it, and which decisions feel less clear. We'll talk about the work that would help.
Discuss Your Priorities